Challenge:
Invent new consumer experiences inspired by the entertainment trend.
A thorough PESTLE and SWOT analysis was conducted to derive suitable insights in order to proceed with a concept.
User Experience through a new L'Oréal App.
App Description:
Create a profile, select a personal style, use face mapping technology, assistance with cosmetic application through tutorials. Try on, recreate and upload looks. Users may purchase products for looks.
